Data Feed Management

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Data feed optimization is a mix of automation and analytics that drives success on comparison shopping engines such as shopping.com, Shopzilla, and Google Product search among others. By synchronizing the technology to automate your data with your analytics program, we are able to see what items in your catalog drive the revenue and what items in the catalog drain your budget.

With the proper data from your e-commerce system, or Google Base feed, we are able to include percentages of your catalog that meet pre defined business rules and ensure that only profitable items are included on paid feeds. A key part of the automation process is tagging all product listings with an individual tracking code to provide the granular data needed to make bidding and placement decisions.

Comparison Shopping Engine Management – Our Philosophy

Comparison shopping engines are not a “set it and forget it” marketing channel, they require a systematic approach with a well developed and executed game plan. Without the automation and visibility of the performance through web analytics, comparison shopping engines can drain your online marketing budget and leave you with little or no return on your investment.

To achieve success, e-commerce businesses need to partner with an online marketing firm or acquire a resource with the experience and advanced technical skills to be a contender in the dynamic marketplace of comparison shopping engines.