Web Marketing Services
Four Phases of Online Marketing
Phase One: Pre Click – It Starts with Search
Search engines, smart phones, tablets and interactive maps are the way your prospects find your business. Yellow pages and 411 are soon to be a thing of the past and have been replaced with devices that connect to the web from even the most remote locations. 5280search specializes in optimizing your website, search marketing campaigns, data feeds and Google maps data to convert theses searchers in to customers or clients.
Tools of the trade:
Search Engine Marketing
Search Engine Optimization
Data Feed Optimization
Search Engine Marketing for Local Business
Phase Two: Conversion Optimization
What good is a website if it does not have a compelling design or functionality for your prospect to connect with your business? We design websites that have minimal friction and help the user consume the needed info and remove distractions that lead to a user exiting a site. The use of color, quality images, thought out typography is carefully considered and the end result is a website that is both usable and projects a professional image for your brand online.
Tools of the trade:
Web Design
Email Capture
Phase Three: Retention and Re-Marketing
Continually connecting with your clients and prospects online is very cost effective. With tools such as email marketing and mobile marketing, you are able to send messages that are timely and interactive. 5280search can help by implementing email newsletter captures on your website, designing dynamite HTML email templates, building campaigns that are automatically triggered by dates such as a birthday club and even connect you with a mobile marketing platform to SMS message your clients your latest deal or announcement. Shift your marketing dollar online and get measurable results.
Tools of the trade:
Email Marketing
Mobile Marketing
Phase Four: Analytics & Reporting
The beauty of online marketing is that it is nimble and measurable. With tools such as Google Analytics you can see how visitors find your site, what pages they visit and where they exit to react and continually improve the online experience. 5280search implements Google Analytics with every website we launch, we are also very familiar with other analytics and reporting tools such as Omniture, Crazy Egg and MailChimp.
Tools of the trade:
Analytics
Email Marketing
Partner with 5280search for Online Success
We are here to help, contact us to discuss your project and goals.