June, 2011 // Posts published in June, 2011
The Remarketing Model
Last year, Google unveiled a powerful new advertising tool that we at 5280 have become rather fond of. Remarketing, or retargeting as it’s sometimes called, allows the advertiser to re-engage users who have already been introduced to a website, product or service. It is based on the concept of behavioral targeting which, like demographic or...
Tools of the Trade For Search Marketers
Managing multiple search campaigns requires experience, know how and some specialized gear to optimize time. Here are some of the software and hardware tricks found over the years of managing thousands of keywords and ads. Pay Per Click Software Free Must Have Software: AdWords Editor – Manage campaigns on your desktop then upload them to...
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The Remarketing Model
Last year, Google unveiled a powerful new advertising tool that ...
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Tools of the Trade For Search Marketers
Managing multiple search campaigns requires experience, know how and some ...
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SEO: View Your Website Like a Yearbook
It's true, SEO is a bit complex as you are ...
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